Showing Category: Freelancer

The 12 Biggest Amazon Competitors

Amazon reached the trillion-dollar valuation just a month after Apple hit the trillion-dollar mark in August 2018. This puts Amazon as the second-fastest industry to ever get to a trillion-dollar valuation. And unlike Apple, which deals with technology primarily, Amazon boasts a much diverse portfolio of operations – E-commerce Brick […]

How Low Can #1 Go? (2020 Edition)

Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A […]

Core Strategies to Recession-Proof Your Business

It is a given that businesses run in a cycle, which means that if you have been enjoying a good time for your business till now, then rest assured that there would soon be a downturn. An economic downturn… either minor or major would depend on how well-prepared you have […]

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was […]

What Is A Webinar? – Features, Types, & Benefits

Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals and businesses alike. This is even more apparent when the target audience is not one available locally – gathering everyone in the same location for training or workshops becomes an overwhelming task. The amount of […]

Spot Zero is Gone — Here’s What We Know After 30 Days

As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that […]

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and […]

Accelerator vs. Incubator: A Comprehensive Comparison

The terms startup accelerator and startup incubator might seem like they have the same meaning: to help your business grow. They are often interchangeably used, but both differ a lot from one another. While one helps established businesses grow quickly, the other helps flesh out the details in starting a […]

How To Get A Startup Idea? [Comprehensive Guide]

Startup ideas are great. They make us feel like we are onto something. Something really big. And for some people, coming up with these ideas is as easy as finding the right song on Spotify. For others, it’s nearly impossible. Take this for example – I’ve been living in this […]

What Is Corporate Communications? – Importance, Components & Strategies

A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure from a new local deli under a student’s dorm room door. The video of the latest launch from a major tech brand is up on YouTube. The daily newspaper features an apology […]