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Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? […]

How Does Shopify Work? | Shopify Business Model

A business can easily increase their reach by creating an ecommerce store that either reflects its physical stores or acts as the primary store. This sudden rise in the number of online stores is in a way powered by services like Shopify. So – What exactly is Shopify? Let’s find […]

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a […]

Price Lining: Definition, Strategy, & Examples

Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – its product lineup includes a variety of beverages like Fanta, Sprite, Tropicana, etc. And even within these product lines, there are products set at different prices because they vary by their ingredients or quantity […]

Price Skimming: Definition, Strategy, & Examples

Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, albeit in an indirect way. Pricing affects the way in which the business is perceived. Among the different pricing strategies, price skimming is quite important and even complements well with other implemented pricing strategies. […]

The Power of "Is": A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout […]

What is Business Development?

Sales isn’t the only factor which results in the growth of the business in the long run. In fact, sales is often considered to fulfil short-term goals which when combined together helps to move towards the long term vision of the company. So, what exactly helps the business create a […]

Business to Consumer (B2C) | Definition, Types, & Examples

Knowing the target market is essential for any business to sell and succeed. While some businesses choose to transact with other businesses, the majority of the businesses choose to do business directly with the end customers. The latter is known as the B2C model. Table of Contents What is Business […]

B2B vs. B2C | Difference Between B2B & B2C

While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models are two, which when put together, help complete most business processes. But, both B2B and B2C differ a lot from one another. Let’s find out. Definition of B2B and B2C What is B2B? What […]

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your […]