The Power of "Is": A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout […]

What is Business Development?

Sales isn’t the only factor which results in the growth of the business in the long run. In fact, sales is often considered to fulfil short-term goals which when combined together helps to move towards the long term vision of the company. So, what exactly helps the business create a […]

Business to Consumer (B2C) | Definition, Types, & Examples

Knowing the target market is essential for any business to sell and succeed. While some businesses choose to transact with other businesses, the majority of the businesses choose to do business directly with the end customers. The latter is known as the B2C model. Table of Contents What is Business […]

B2B vs. B2C | Difference Between B2B & B2C

While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models are two, which when put together, help complete most business processes. But, both B2B and B2C differ a lot from one another. Let’s find out. Definition of B2B and B2C What is B2B? What […]

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your […]

Business to Business (B2B) | Definition, Types, & Examples

While there are many types of businesses, the majority of the businesses out there depend on B2B suppliers and companies in order to function. What are these B2B companies and why are they called B2B? Well, let’s find out. Table of Contents What is Business to Business (B2B)? Business to […]

5 Big Lies Entrepreneurs Tell Themselves

“You have no idea how many lies I had to build around to attain this position!” Almost all of us have come across such statements at some point in our life. Whether it’s a successful entrepreneur cousin or a movie glorifying the magnitude of lying, these dialogues create an impact […]

Content Writing Tips – How to Create Timeless Content

How long does your content stay fresh and relevant to your audience? When I started blogging, I aimlessly typed anything and hoped that somebody somewhere would find it and click it…and perhaps buy me hot chocolate for the good work. In my view, I was producing timeless content because that […]

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, […]

Position Zero Is Dead; Long Live Position Zero

In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both […]